Lancome, a French cosmetic brand created by Armand Petitjean. As a well-known and high-end cosmetic brand all over the world, the Lancome has extended its products from makeups to skin care products as well a perfume, targeting mature young ladies with high education in conjunction with high income.
When it comes to the idea of brand of Lancome, it has been paying much attention on the aspect that for roses, Lancome is always symbolic of the most romantic and classical one; for lovely woman, the Lancome is willing to create a new world with limitless possibilities. With regards to the features of the Lancome, it is shown in the four aspects of elegance, quality, fineness and extra ordinariness. In terms of the logo of the Lancome, it is designed to show that every woman is like rose with all kinds of gestures as well as features. Exactly speaking, the beauty that the Lancome stands for is both fashionable and rich in meaning. With its innate elegance as well as beauty, the Lancome has been popular among young ladies across the world. Over the past sixty years, the Lancome has always keeping its noble and low-keyed attitude towards brand concept, providing the mildest as well as simplest care for customers.
As regards its concept of development, it is shown in the following several aspects. First of all, the Lancome treats innovation as its first step toward success. Therefore, the products of Lancome need unique active ingredients and sweet scent in conjunction with color, creating a kind of state of harmony. Furthermore, the Lancome sticks to the principle of “Customers first”, understanding their various needs. Consequently, the Lancome has had a basic understanding of female expectations all over the world through doing further research for the reason that every woman can present kinds of tips as well as tricks concerning skin care in conjunction with cosmetology. In addition, the Lancome has mastered the most advanced cosmetology technology including the mechanism of skin activity by sixty years’ experience of cosmetology and the most advanced research equipment in the world. Last but not least, the Lancome has combined courage and culture as well as charm with its elegant as well as delicate brand.
For the products of the Lancome, creme radiance, one of excellent cream and a gentle cleanser, has a great effect on purifying your skin so as to leave your skin glowing and radiant while penetrating pores.
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